What you need to know about Website Maintenance

Finally, you have a website of your own but it doesn’t stop there. Although you have your own website, it doesn’t mean it will work smoothly and according to plan. Like machines, cars, appliances, etc. it needs some maintenance. Failure to do it will lead into unproductive results and problematic issues. Problems like security threats, broken links, missing images, unresponsive pages, unanswered feedbacks, misspelt text, missing page titles, etc. can be addressed through proper website maintenance on a monthly basis or scheduled dates.

Before, websites are built using html and will need simple updates from time to time. But because of the advancements, there are different languages are used in websites and skills should be updated in order to get in line with the competitive virtual world out there.

The fast rising of SEO or search engine optimization, getting your website maintained in order to get traffic inside your website is important. A well-maintained website that has up-to-date content and updates will help your website unleash its full potential. Having the latest programs running in the backend will not only keep your website secured but will allow users to keep up with the changes that could lead into a better user experience which is important for search engines.

Talking about having a fresh website, it is best practice to have a regular maintenance aside from scheduled ones. Regular maintenance allows the maintenance team to find certain issues earlier and address them immediately rather than not doing maintenance regularly taking more time and work to address many issues all at once should the time comes for doing maintenance which could put off the website for quite some time and in effect, losing user interests. Certain advantages come with doing regular maintenance to websites. These includes continually improving search engine ranking,  increasing the number of visitors, meeting user satisfaction, and keeping the business’ presence in the Internet strong.

Therefore, having website maintenance plan, together with website management is important if you want to achieve a contemporary, up-to-date, and fresh website; increase traffic and improve sales rate.

E-mail Marketing

For years, the most effective way and has been the best method in b2b lead generation is outbound prospecting. A lot of businesses have used both cold e-mail marketing and cold calling to get the best results. But comparing these two, e-mail marketing produces a lot more ROI due to the fact that it is low cost for delivery.  According to studies, e-mail has better chances to generate ROI than direct main. Today, we’re going to give you some tips on how you should do cold e-mails effectively.

Drip Marketing

When it comes to drip marketing, the contents of the e-mail is not in a “sales pitch” of their product and services but more of a resource for the recipients who can ultimately lead into getting the receiver to have interest on their products and services. Examples of these are newsletters that are currently informative to a certain user and would directly link to the service or product the company offers.

Most businesses send out their newsletters around 2-4 times in a month to their email lists and these newsletters typically include quality content and more of a source of information of their industry.

Cold Blast

A lot of the businesses send out email blasts in their email list for a certain target market. As a rule, you’ll generate more success if you email your list three to four times within the duration of 5-7 weeks. The thing with cold blasts is that these suggest keeping the email short and personal.

You know for a fact that no one has any time to read a long email these days and you have about 5 seconds of their time to get in this one call-to-action. A personalized email would make the recipient felt as if it was targeted for them and they are more likely to think that it is something that can greatly benefit them.

Another strategy that is not a drip strategy is through referrals – that’s without the “salesy” pitch and can lead to a huge increase in conversions.

Internet Marketing Strategy Part 2

Internet Marketing Strategy Part 2

Our next article will be focusing on Content marketing. Now, the first step in content marketing is knowing what type of content to be posted. From our point of view, content marketing is one of the best ways to promote your company without spending a lot of money.

Compelling and shareable content can easily go viral and create traffic towards your website. Creative content takes different forms. Here is a list of the kinds of content you can use for your SEO campaign. Here are the list of content you should have on your website or social media platforms.

1.       Blog Post

This is the easiest way to promote your website through SEO content. With an engaging blog post, you’ll be able to attract potential clients and subscribe to your website. These people will find you when they search for information mentioned or contained in your text. Posting information about your products and their use, tips and tricks and things to avoid can bring potential customers to your site, and also give them confidence in your company.

2.       Infographics

Infographics are images that contain data about a certain subject related to your company or products. These infographics can easily rack up website views and links towards your website. Infographics are also great content to be posted on social media sites for views and shares that will strengthen your social media authority.

3.       Vlogs or Video Blogs

Videos can be easier to rank than your typical text blog or page. Depending on your type of business and keywords used, videos can be a very effective way to reach your potential customers. In making videos, try to illustrate your services or products (How to’s, facts, etc.). Many people prefer to obtain information by being told about something, rather than reading the information. Using videos means these people are more likely to go to your website than your competitor, who doesn’t use videos.

4.       How to’s or Guides

This blog can be done both in text and video format depending on how you wish illustrate the guide. Make sure to make the guide easy to understand and cover things which you get a lot of questions about. Not only does that mean that you will get more traffic to those guides, but it can have the added bonus that you do not have to answer the same question over and over every day.

5.       Lists

It’s a kind of article that gives a list on a specific topic (e.g. 10 ways to effectively monitor your Website, 5 Benefits of Regular Machinery Maintenance).

Internet Marketing Strategy Part 1

Targeted for Success

The path for a successful marketing strategy needs to be planned and today, we’re going to do a blog series about internet marketing strategy.

For today, we’re going to discuss about e-commerce websites and how can you make it successful. E-commerce allows users to avail directly the products and services you offer online. Thus, having an e-commerce website should be an investment in your part.

Today, most online retailers are rushing to deliver goods faster than ever as well as applying technical innovations to focus on allowing the customers to get their products immediately.  This has become the norm these days. Not that it is bad, but this is what the customer desires to get or receive their purchases immediately.

Does this matter to your business?

It would be a big “Yes”. Tapping into your customer’s deep desires for instant gratification can play an important role in establishing a sound reputation online and to get loyal customers in the future.

You think this can be a daunting task? Not really! You’d be surprised how easy it is when you understand the psyche of a customer’s brain. This is something that most business overlook.

Here is How You Can Achieve That?

You as a business owner need to work with your web agency to make sure that your website engages visitor’s brains in a certain way as soon as they arrive to your site.

Gratify or please the brain is equals to Instant gratification is important to a happy shopping. CTA phrases or words such as “Free Shipping, “Buy one Take Two”, “Free”, “One-Day-Shipping”, “Or Take Your Money Back”, etc. can trigger a response from the buyer or even a visitor inside your website. Make sure to follow-up with the promise you make

Being able to feel as a customer, an instant gratification can satisfy the problem-solving urgency for your customers. So trigger words should allow your customers to feel good when buying a product or service from you as long as you follow-up after that.

See you on the next Blog Series. 

Web Maintenance Strategies Part 3

Today, we’re going to discuss the next strategy when it comes to website maintenance which is monitoring your website rankings. Rankings are important to measure the success of your website when it comes to SEO. It determines if your tactics in marketing is a success or a failure.

Over the few years, major search engines like Google has stirred this up with it constant updates in the result pages and introduce a more personalized and localize results. Google has also prioritized the usability and the usefulness of the content present inside the website.

So, the main question is, why do you need to monitor your website rankings anyway? Well, here are some reasons why you have to:

1.       Gives you a good insight where your site currently stands in relation to your competition.

For you to get ahead in the competition, you need to analyze your SEO campaign and your competitor’s strategy. Compare what your competitors do and ask yourself if it is effective and can be applied to your strategy as well.

2.       Keywords help locate your SEO problems.

If there is sudden change in rankings, this can indicate that there might be some problems with your SEO strategies. Remember that traffic fluctuates depending on the current search trends and also by season, so a small dip in the number of visitors can get unnoticed.

However, if there is an unexpected drop in the rankings for specific keywords you are ranking your website for, and then that’s when we have a problem. We all know that Google rolls out new updates or the site may have been penalised or maybe because your site had some technical issues.

3.       Aid in tracking the results of your experiments.

In SEO, there are no ultimate solutions and most of the time, you have to experiment your strategies if they work or not especially during the major search engine updates. However, these experimental strategies have just one thing in common, and that is to measure their effect in the changes with the keyword rankings.

4.       Helps in finding more keyword opportunities

Monitoring your ranking can help you discover new keyword opportunities or help identify ways to increase your website’s visibility.

Not knowing how your site performs will just indicate that you will have no way of knowing whether your site is successful or not.

Clean Source Codes

In our previous blog series about web maintenance strategy, we’ve discussed broken links on your website and how does it affect your total score. We’ve said that broken links can affect your rankings on major search engines and removing these links should be part of our maintenance. Today, we’re going to talk about source codes.

So, aside from checking your website from any broken links, the second is writing correct and clean source codes. Source code errors can greatly affect in a negative way towards your website rankings. For example, header tags in an improperly coded, can greatly affect your web page’s search rankings.

As a marketer, we can’t control Google or other major search engines but we can control the properties of our website that makes search engines put us on top. For others that are not familiar with source codes, it’s what web browsers read to figure out how to display the contents on a web page. For search engines, your source code is what they read to figure out what your website is all about.

And for SEO, the most important part of your source codes is the following:

·         Title Tags

·         Meta Description

·         H1 Heading Tags

·         Internal Links and Anchor Text

·         No Follow links

·         Image Alt Text

·         Canonical Tags

Search engines also read keyword-rich texts as an attribute of the paragraph tag and when there is a tag that is misplaced or not in order, it will be ignored, thus missing the opportunity to gain some points in the search engine rankings.

To be sure that your website has the codes in place, you can visit http://validator.w3.org/detailed.html to help you clean up any html errors.

Stay tuned for our third website maintenance tip. If you have questions, don’t hesitate to send us any comments. And if you don’t have time to maintain your website, we are always available to help you with all your website maintenance needs. Contact us at WebRight today. 

Web Maintenance Strategies Part 1

Having your own website is an advantage for your business and to keep it running smoothly, you need to maintain it once in a while. A dormant website is useless and won’t attract visitors than can turn into potential customers in the future. To prevent this from happening, updates should always be your first priority.

Updates like fresh content, broken link removal, coding check, alignment of text, meta-descriptions, etc. are needed to keep your website on high ranking search positions when it comes to major search engine. In web maintenance, there are 7 objectives that you should focus and today, we’re going to discuss them one-by-one.

Broken Link Check

There are bad consequences if your website is full of broken links. Wouldn’t it be annoying if you click on the intended page and you wouldn’t find what you’re looking for because the link or page is broken?  Yes, having broken links inside your website is a way to lose potential clients or customers. Also, you might have links from other websites that might have been permanently closed down. 

These links are considered broken and it is advisable that you take it down as soon as possible. 

Another consequence is your search engine rankings. Search engines conduct checks on website with the use of crawlers. These crawlers will determine the quality of your website in terms of keywords, links and content. If these crawlers encounter broken links on your website, it may affect and lower your search engine rankings.

The best way to prevent this from happening is maintain your website. Try using free website audit programs or website to determine broken links and fix them. Also, you can avail website maintenance services from web development companies.

Our next tip will be discussed in our next post. Would you like to take a guess as to what are the rest of the factors that you need to focus on in website maintenance? Stay tuned.

E-commerce Web Maintenance

Now that you own your very own E-commerce website, building and maintenance should be an ongoing process. Sometimes, business owners can’t handle it because they are too busy dealing with customers and clients. Because of this, the website becomes outdated, full of bugs and errors, UI or user-interface is hard to navigate and more.

For your website to be successful, you need to update and maintain it regularly. If not, hire someone who can do the job. Here are some of what you should do with your e-commerce website.

Updating and Refreshing Your Website

Since you’re into online business, shops are changing their offers over a period of time. So it is expected that prices, product description, product name and picture may change. Considering these things, you need to continuously update and refresh your e-commerce website.

Making Corrections

For any broken links, grammar or spelling errors on your website, or if there are any out-of-date information, they need to be replaced or updated soon. You cannot afford to keep them long enough for your website because you will lose out on prospects as well as get penalised by Google.

SSL and On-Going Security Protection

Since you are dealing with payments, you need to be on top of continuous threats from hackers, scams, viruses, bugs and other security risks. Avoid anything that might threaten your website’s security. Make sure to take precautionary measure to help in dealing with them.

New Opportunities

With the social media and other mobile internet devices can help increase the chances for your ecommerce – in promoting your products online. You need to open your website to new ways in selling your products and services.

SEO Maintenance

You are well-aware that SEO is constantly changing and you need to be on top of things so you don’t get left out by your competitions. As part of your on-going site maintenance, your website needs to be updated with relevant tagging for certain search terms to improve your chances of getting found on the search engines.

So who does the maintenance work?

This can be your webmaster or a website professional, especially if you do not have time to do it yourself.  If your website is based on an E-Commerce content management system (CMS), it is much better as it offers a more straightforward approach in addressing these needed updates.

How to Maximise Conversion rates on your E-commerce Website

Making or creating e-commerce sites can now be easily done thanks to platforms like Shopify, Magento, Woo Commerce, etc. If you want to grow your business, venturing into online sales is a great way to start. However, setting up your website is not enough, you need know how to market your store so sales actually occur.

What are the things to consider?

Quality Product Images

Potential buyers want to see what they are buying and having high-quality images can change the perspective of a buyer. For example, if you’re going to buy a product online, you might want to see the product from every angle. Persuasive product pages and compelling images can easily boost your conversion rates at a high-amount.   Good quality images can also satisfy a potential purchasers concerns about the quality of the product.

Have a section for Sales and Special Offers

Everybody loves a sale and special offers section of an e-commerce website. Studies show that 47% of online buyers would only buy discounted products and 62% of online buyers are looking for a section where sales and special offers are located.

Offer Live Chat for Customers and show contact information

To be able to get the trust of your potential clients, especially for small businesses, making your contact information visible shows that your business is real, and you stand behind your products. Live chat is also great for communicating with your clients and to answer questions about the product or services that you offer.

Offer Multiple Payment Options

People tend to look for their preferred payment options before they checkout. People who regularly shop online said that if their preferred payment method is not available, they would cancel their purchase. Adding additional payment methods like PayPal and Credit Card payments etc. can help you win additional customers.

Precise Search Bar

Search is crucial for any kind of e-commerce website. Even if your website is easy to navigate, people want a precise and convenient way to find exactly what they need. Use auto-suggest search that shows the product as you type. Make sure that the search results take the customer directly to the product they have searched for, not just the relevant category of products.

Need some help with your e-commerce website? Call us today at WebRight Australia!

What is Inbound Marketing?

Marketing is important in any kind of business because it allows people to be aware and take notice of your product and services. More often, business relies heavily on marketing campaigns. The traditional way of doing marketing is through radio, television commercials, billboards, magazines, newspapers, direct-mail, sponsorship, etc. This kind of marketing is called “outbound”. But times have changed, people’s behavior towards products and services changed. They have tuned out the traditional way of doing marketing because most of the time it is too loud for them and it takes their time away due to the interruption it has caused them, especially when a consumer is not part of your target market or has no interest in your business. While traditional outbound marketing is successful throughout the years when done right, it may also hinder many possible customers to come your way.

Businesses today have been doing what is now called inbound marketing. 

Inbound marketing is an efficient marketing method in doing business online since 2006. It is done through blogs/vlogs, podcasts, videos, e-newsletters, eBooks, whitepapers, SEO and other forms of content marketing.

It is known that outbound marketing is interruption-based and inbound marketing is anything but. Inbound marketing is permission based because it allows consumers to communicate with you with their permission as they have the option to subscribe to your blog, white-papers, follow on social media, give feedbacks in Google and other directories, etc.

These methods may get you smaller number of people to notice you compared to mass media but you have greater chances that these percentage of people is the right client or your targeted client. Thus, you have greater chance of converting these leads into sales plus the reputation and rankings in major search engines in terms of traffic and sales. But inbound marketing is not that easy, it takes a lot of time, patience because you’re building trust with your target market first before the possible sale.

What makes inbound marketing great is compared to outbound, it gives you an advantage to communicate with your customers without spending too much money on traditional advertisements. All you have to do is build a reputation online and seek the best target market for your products. 

Planning Your SEO Maintenance

Planning Your SEO Maintenance

Monitor search engine rankings of your website.

Fluctuations in your search engine rankings is normal and caused by search engine algorithm changes or ranking formulas or even because your competitors are try to keep up with your business. There are a lot of sites added to the web every day and monitoring your search engine rankings is important to keep in track your website’s capabilities and being competitive in the market.

Tracking your website traffic.

Tracking your website is important for every website owner and internet marketer. It is crucial to know where the traffic comes from to be able to make adjustments in your marketing strategy.

Proper keyword research.

We all know that there are a lot of websites being added to the World Wide Web on a daily basis and sometimes keywords that got you to high rankings before may not work anymore. You may have a high search ranking on particular keywords before, but if you are no longer receiving that traffic, it is time to evaluate your keywords.

It is important to understand that ranking #1 in a keyword that anyone hardly searches for or nobody search for at all is useless. This does not guarantee any traffic for your website.

In order to maintain good rankings in the search engines, you need to research for new keywords that are related to your site. However, it doesn’t have to stop there. Any new keyword you have chosen for your site, it has to also reflect in your content such as in your title, subtitle, body and headings. You need to reorganise your website with the new keywords if you really want to get a good ranking position as well as more traffic.

Analysing your competition.

Determining the keywords used by your competitor is a crucial part of your SEO strategies. You need to analyze where your competitors are currently ranking, their number of incoming and backlinks and finding out the quality or authoritative links they have.

Fresh content on your website.

To keep your clients and visitors in coming back to your website, you need to update or expand your content. You need a diverse and informative content that people can read and share throughout the social media platforms where it can go viral. Before adding that content, make sure to research keywords that are relevant to your website. 

Link popularity boost.

This means the number of quality websites that are pointing back to your website. The better your site popularity and rankings would be if you have more authority or quality sites linking to your website.

Make sure your website is user-friendly.

A user friendly interface or easy to navigate website is also a factor when it comes to SEO. The factors are speed and navigation. Is your website easy to navigate? Can you easily see the navigation buttons? Is you website fast loading? Are the content organized? Here are some questions you can ask yourself. 

Starting your Blog Page

The power of creative and informative content can take your business to the next level. Having a blog page for your business site is an important part of your marketing strategy. A lot of businesses say that building customer relationship through blogs is really effective. They can communicate through comments and give information that visitors are looking for.

1.       Quality Matters

The quality of the blog is important and to keep the quality you need to blog with your own time where you can focus more on valuable post. Create a schedule when you want to post a content. If you keep thinking about the content within a busy schedule, the quality of the content will suffer and your credibility as well.

2.       Blog Promotions

There are a lot of social media platforms available today to promote your content and your blog page. If you are proud of your content and your passion for writing, shamelessly promote it everywhere. Share your post on social media, make viral videos, and create inforgraphics that promotes your website.

3.       Create your editorial structure

This will allow you to write about certain topics and to consider different types of approach when it comes to content. Your editorial structure will help you feel in control of the situation and confident about the outcome.

4.       Apply SEO

When writing an article, applying SEO to your content can definitely boost ranking value. Google loves fresh content, so blogging needs to be regular as possible. So when writing, think of an SEO perspective and consider factors like keywords, links, etc.

5.       CTA or Call to action

There are different impact to the reader when it comes to blogs, it can be a form of helping, inspiring other people or entertaining your audience. However you want your blog to be, you still have to make sure it benefits your business. So what do you like your audience to do after they read your blog? Make sure there is a call-to-action right after your content and also to keep it simple and obvious for your readers.

Website Maintenance for Businesses

In today’s digital era, one of the best ways to keep in touch with your business is through the internet. Your e-commerce website is the heart and foundation of your business when it comes to online exposure and sales. You also need to have a good web design that has excellent user-interface. Other than that, you need to have informative website content for your visitors.

Website maintenance is the key in keeping your website effective and a part of the most essential aspect of having a website. Here are some reasons why.

Website Updates

Whether you’re offering something new, or just willing to give your clients a bit of an update, your website content should contain new information to keep your customers up to date. Whether it’s a new product release, or probably you’re opening a new branch, having this information posted on your website can make a huge difference.

Prevents Bugs

Websites can also get sick and we call these “Bugs”. Without website maintenance, people may encounter it without even knowing and sometimes, it can be annoying. “Bugs” sometimes affect the website speed and even sales. This is why it is essential to hire someone to look after your website and make sure that it is well maintained.

Engage With Customers

What do your customers want? What do they need? Website maintenance will help you connect with what your customers are looking for which means that your business has greater chances of landing more sales.

Cope Up With SEO

Search engine optimization changes every now and then, and with Google’s unpredictable algorithm updates, your site may lose its rankings if you don’t keep it updated. For instance. The most recent update included site’s removal from mobile search results if their pages are not mobile friendly. This could have a huge impact on the majority of businesses, since most customers are mobile users too. If you don’t update your site, you might just miss out a lot of clients on your end.

Website maintenance plays a substantial role towards your business growth and if you haven’t had hired someone do this for you, this is just the right time to get started.

E-commerce: Social Media Campaigns

If you have a great product or services, a perfect website and a reliable e-commerce platform, then you are ready to take your business to the next level. But how do you drive traffic to your site - traffic that will lead to sales? If you are trying to bring in potential customers, you first need to optimise the website. And today, we’ll give you some tips on how to increase your conversion rates through social media platforms and paid advertisements.

Social Media Advertisement Campaigns

Billions of people are communicating through social media and taking advantage of this trend for our business is the right choice. To Increase the website traffic for your e-commerce store, you need to be able to find and communicate with your target market. With social media advertisements, you can create highly targeted campaigns that will serve as tailor-made advertisements for the customer who is most likely to click through and purchase your products.

If you are thinking of running social media ads, here are some of our recommendations:

Facebook Ads

Facebook is the largest social media platform and has approximately 1.6 billion users. Facebook is filled with opportunities for you to reach new customers and bring them back to your website. The advertising platform of Facebook is based on user’s interest, behavior, location, and more. These powerful ads are your key to success in bringing users back to your website.

Pinterest Ads

Pinterest is popular among niche groups like DIY crafts, Home Decoration, Fashion, Photography, Restaurants. Pinterest can be a great way to influence the purchasing decisions of its users. Pinterest is home to promoted pins. This is a form of advertisement that pushes your pins to the top of your customers’ search results, helping the product to stand out among others.

Twitter Ads

Twitter ads come in three types. The first is promoted trends, which put a sponsored topic on top of the trending topics (which reflect the most discussed topics on twitter at any given time). The second one is promoted accounts, which Twitter suggest users to follow. Lastly, there are promoted tweets. These promoted tweets are shown up the top of the searches on related topics at the user’s timeline.

Instagram Ads

Instagram is an incredibly popular platform among internet and mobile users. Statistics show that 73% of its users are aged between 15 and 35 years old, making it the perfect choice for businesses whose target market includes this demographic.

The recent updates on Instagram, expanded tool set for business owners is added and Instagram is quickly becoming the social media platform perfect for advertisement.

How to Decrease your Bounce Rate

“Bounce Rate” is the term used to describe the percentage of visitors to your website. These sessions are the ones where visitors leave without going further inside your website. But what does it say about your website?

With the help of Google Analytics, you can easily see your website’s bounce rate.

Low percentage bounce rate indicates that people who visits your site find it relevant to their search and spends time browsing content and other pages. High bounce rate may indicate that search engines bring in searchers to your website for irrelevant items or customers are not attracted to your website.

How can I improve my bounce rate? Easy, all you have to do is follow these tips.

1.       Attracting the Right Visitors

Visitors tend to visit your website because they are looking for something. If they realize that your website isn’t what they are looking for, they would leave the website and that’s another point for bounce rates.

·         Find the right keywords for your website that matches your product or what your website is all about.

·         Landing pages are necessary to attract people. Create multiple and unique landing pages for specific people.

·         Meta description should be appealing and has the right keywords to it.

·         Improve on your advertising and target the most suitable keyword (PPC or Payper Click)

2.       Enhance your Website

Slow and unresponsive website is one of the real causes of high bounce rate for websites.

·         Make sure that your website is well organized and has a responsive layout. It helps your visitors to navigate throughout your website

·         Text should be readable for all devices

·         Multimedia also helps in attracting visitors and getting them interested in staying inside your website.

·         Make sure that your website is available through all platforms including mobile phones.

3.       Unique Content

Your unique content with the right targeted keywords makes a difference when it comes through marketing strategy and can reduce your bounce rate. If you have relevant content and keywords, it can generate traffic and also improves your organic search rankings.

·         Use clean headings and subheadings

·         Target readers who are really looking for the specific information related to your company and products.

·         Include relevant images or videos to your content to entice the readers and to make your point.

·         Check for mistakes in your content.

·         A clear call to action for your readers is essential.

Effective E-commerce Websites

Effective E-commerce Websites

Having an e-commerce website can be a great advantage for your business. Billions of people are using the internet to search for information and taking advantage of this can take your business into the next level. While you can access a huge market place, E-commerce is very competitive because your rivals are no more than a click away. If your customer is having a hard time navigating inside your website or doesn’t like your website at all, they will look for another one who offers the same products and services.

If you want to gain more customers, you need to make sure that your website is user-friendly. Here are some helpful tips on how you can boost your conversion rates on your e-commerce website.

CTAs and Sign-up Buttons

CTAs or Call to Action buttons can help you build a higher conversion rate and improve your website usability. These buttons should stand-out, so you need to consider the button size, colour, font, clarity, wording and the positioning.  Consider also the local language of your location, and use an IP delivery to serve customised versions of your website based on the customer’s location.

For the sign-up process, the forms should take a few or minimal pages so your visitors can focus more on shopping than filling in forms. A simple e-mail address and password should do when signing up for your website.

Buying Without the need to Register

People hate the long process of signing up before you can buy the product or services online. Imagine, if you can allow your customer to check out products without the need to register and after the process, ask them to sign-up to make the purchase easier. This will help you reduce abandoned carts and help you increase customer retention.

Accurate Search Functionality

The search functionality of your website is important for a customer. If your search bar isn’t working properly customers may find it frustrating and go to your competitor’s website. Refinement of product categories will allow the search process to be quicker and more accurate, so that customers don’t lose interest working their way through a long list of products which do not relate to their search query.

Security

Customers are always (rightly) concerned about security.   You need to let your customers know that their online shopping experience is secure and safe. So you need to assure them and get certificates like Hacker Safe or VeriSign and an update SSL Certificate to build your customer’s trust. 

What Are Bounce Rates?

First things first, what are bounce rates? “Bounce Rate” is a term used to describe the percentage of visits to your website which are single session. These are sessions in which the visitor leaves the site from its entrance page without searching for further content. 

Bounce rates tell you a lot about what your customer thinks about your site. Is your site getting the traffic it needs and have these traffic converted? The ratio of your site visit and conversion can be shown through your site’s bounce rates and it is good to see a high bounce rate on your site.

You see, bounce rate tells you how long your visitors visit your site. The high the bounce rate, the more it tells that you may have traffic, but your visitors are not spending a lot of time in checking your site out in short, they get away from your site and not to be seen again. There goes your sales and believe me, no business owner wants to lose out on any sales!

The first thing you have to think is how visitors would see your site. What do they expect to see, what message you want to give them, information to bring or what you want to sell them. They need to connect to your site and be able to find the information right away.

First Impressions

First time visitors and for anybody visiting your site, how they perceive your site and how you are able to impress them to make a lasting mark in their minds can go a long way and can make or break your business.

If you make a great impression on the visitors, it is highly likely they will visit your site again and even refer to friends. So you need to make a good impression on your site. If your site needs to be redesigned to have a better impression to your visitors, then so be it. Do not leave your site like it is if it could not hold a good impression to your visitors. Your goal is to sell and convert your passing visitors to customers or clients.

Giving Your Visitors a Reason to Come Back

When you made a great impression of your site, then it gives your visitors a reason to come back.

Your website has a lot of potential and it is high time you make use of these potentials to get optimal value and performance out of it and bring you better conversions and sales for your business. That’s why you need to website maintenance to reach the optimal and working status of your website either for personal or a business website.

What are the benefits of an E-commerce Site?

Expanding to new horizons and taking risk are something business owners do. New ventures open up doors of opportunity to be a successful business. E-commerce is one of these kind opportunities. E-commerce is the activity of doing business on the internet. It refers to buying and selling products through a website. These websites has a feature where customers can browse for products and pay for them.

The benefits of shoppers buying online is plentiful. Online shopping saves time, offers a great selection of products and services, low cost and savings in terms of tax and the price and money saved for gas. Today, we’ll enumerate some of the benefits of having an e-commerce website for your business.

Building your Online Presence

Almost 80% of the online users purchases products through online transactions and shops. Making your products and services online can be beneficial for you and your potential client. It also allows your business to have an advantage from your competitors

Attract New Clients

Attracting new audience and growing your business is one of the priorities of a business owner. In terms of physical retail, you need to build a strong customer relation and product branding. But having an e-commerce website can make a difference. Billions of search queries are done every day and with the right keywords and great content, new clients may land to your website looking for products and services you offer.

Operational Cost

E-commerce can save you money in terms of operations. With a web-based management system, you can easily automate inventory and decrease the cost associated with it. Running an e-commerce store doesn’t come with the same overhead cost compared to a physical store. The additional profit can be used for online advertising to reach more customers look for your products and services offered.

Better Information for Customers

Not all E-commerce websites are focused only to sales but also in giving clients quality content. For example, creating blogs or infographics can boost the knowledge of a customer about a specific product or services you offer. Product reviews can also boost the ratings and provide information from users who tried the product or availed the services from your company.

Understanding your Customers

Knowing the buying habits of your customer is important for a business. In a physical store, it would be difficult to analyze the items bought by your customers as well as how frequent they buy these products.

In an e-commerce website, records are available for you to study the behavior of each person. These includes items that are viewed, pages visited and items that are bought. Using this information, you can learn the desires of the customer and then provide it. 

Common Pitfall on SEO

Sometimes webmasters get carried away with the design or rankings of their website they forget about SEO practices. These common SEO mistakes are often done without the webmaster knowing they are wrong about it and with the Penguin algorithm present on Google search engines, these websites are being penalised without them knowing.

Here are some of the most common SEO mistakes that should be remembered when doing SEO work on your website.

Keyword Stuffing

Keyword Stuffing refers to the shady tactic of stuffing keywords on the website or a web page to manipulate the Google search result.

For example, “Our company offers the best machinery in Australia. With our expertise on Machinery, we are able to provide excellent products and service in terms of Machinery. So if you are looking for Machinery, call us today.”

You don’t have to repeat your given keyword in every sentence. The best amount of keyword in a page is around 2-5 percent for the whole text. For every 1000 words, the keyword should be around 15-20 times present to avoid stuffing. Repeating a phrase or a word intentionally won’t boost your ranking but will be penalised for doing it especially the new updates on algorithm.

Broken Links

Broken links are hyperlinks that no longer pinpoints the intended destination inside your website. Sites naturally accumulate broken links but it would be troublesome if visitors and Google crawlers if they don’t find something if they click the link. Remember, bad links will earn your website bad reputation. To avoid this, always make time to audit and clean out those broken links as soon as possible.

Duplicate or Copied Content

Creating your very own content can be a little hard especially if you are busy with your business. In that situation, some website owners steal or creates a copy of their competitor’s content and make it their own. Google is penalising these act pulling down your website’s rankings or worse, de-indexing your website from keyword searches which is bad for your website.

Non-Authoritative Links

Links building should be done in the right way but some are trying to get links as many as possible. Quality links are more important than quantity. You might have a thousand backlinks but they don’t hold authority or irrelevant to your website. Always remember, a good link from a good site is like a vote of confidence.

 Not Conducting Keyword Research

The objective of keyword research is to ensure that your targeted keywords are not related to your competitors but has increasing and high volume of search queries. With the use of the right keyword, your website will generate organic traffic to your site and will determine your rankings for each keyword you place.