Today, we’re going to discuss the next strategy when it comes to
website maintenance which is monitoring your website rankings. Rankings are
important to measure the success of your website when it comes to SEO. It
determines if your tactics in marketing is a success or a failure.
Over the few years, major search engines like Google has stirred
this up with it constant updates in the result pages and introduce a more
personalized and localize results. Google has also prioritized the usability
and the usefulness of the content present inside the website.
So, the main question is, why do you need to monitor your website
rankings anyway? Well, here are some reasons why you have to:
1. Gives you
a good insight where your site currently stands in relation to your competition.
For you to get ahead
in the competition, you need to analyze your SEO campaign and your competitor’s
strategy. Compare what your competitors do and ask yourself if it is effective
and can be applied to your strategy as well.
2. Keywords
help locate your SEO problems.
If there is sudden change in rankings,
this can indicate that there might be some problems with your SEO strategies.
Remember that traffic fluctuates depending on the current search trends and
also by season, so a small dip in the number of visitors can get unnoticed.
However, if there is an unexpected
drop in the rankings for specific keywords you are ranking your website for,
and then that’s when we have a problem. We all know that Google rolls out new
updates or the site may have been penalised or maybe because your site had some
technical issues.
3. Aid in
tracking the results of your experiments.
In SEO, there are no ultimate
solutions and most of the time, you have to experiment your strategies if they
work or not especially during the major search engine updates. However, these
experimental strategies have just one thing in common, and that is to measure
their effect in the changes with the keyword rankings.
4. Helps in
finding more keyword opportunities
Monitoring your ranking can help you
discover new keyword opportunities or help identify ways to increase your
website’s visibility.
Not knowing how your site performs
will just indicate that you will have no way of knowing whether your site is
successful or not.
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