Clean Source Codes

In our previous blog series about web maintenance strategy, we’ve discussed broken links on your website and how does it affect your total score. We’ve said that broken links can affect your rankings on major search engines and removing these links should be part of our maintenance. Today, we’re going to talk about source codes.

So, aside from checking your website from any broken links, the second is writing correct and clean source codes. Source code errors can greatly affect in a negative way towards your website rankings. For example, header tags in an improperly coded, can greatly affect your web page’s search rankings.

As a marketer, we can’t control Google or other major search engines but we can control the properties of our website that makes search engines put us on top. For others that are not familiar with source codes, it’s what web browsers read to figure out how to display the contents on a web page. For search engines, your source code is what they read to figure out what your website is all about.

And for SEO, the most important part of your source codes is the following:

·         Title Tags

·         Meta Description

·         H1 Heading Tags

·         Internal Links and Anchor Text

·         No Follow links

·         Image Alt Text

·         Canonical Tags

Search engines also read keyword-rich texts as an attribute of the paragraph tag and when there is a tag that is misplaced or not in order, it will be ignored, thus missing the opportunity to gain some points in the search engine rankings.

To be sure that your website has the codes in place, you can visit http://validator.w3.org/detailed.html to help you clean up any html errors.

Stay tuned for our third website maintenance tip. If you have questions, don’t hesitate to send us any comments. And if you don’t have time to maintain your website, we are always available to help you with all your website maintenance needs. Contact us at WebRight today.