Having your own website is an advantage for your business
and to keep it running smoothly, you need to maintain it once in a while. A
dormant website is useless and won’t attract visitors than can turn into
potential customers in the future. To prevent this from happening, updates
should always be your first priority.
Updates
like fresh content, broken link removal, coding check, alignment of text,
meta-descriptions, etc. are needed to keep your website on high ranking search
positions when it comes to major search engine. In web maintenance, there are 7
objectives that you should focus and today, we’re going to discuss them
one-by-one.
Broken Link Check
There
are bad consequences if your website is full of broken links. Wouldn’t it be
annoying if you click on the intended page and you wouldn’t find what you’re
looking for because the link or page is broken?
Yes, having broken links inside your website is a way to lose potential clients
or customers. Also, you might have links from other websites that might have
been permanently closed down.
These links are considered broken and it is
advisable that you take it down as soon as possible.
Another
consequence is your search engine rankings. Search engines conduct checks on
website with the use of crawlers. These crawlers will determine the quality of
your website in terms of keywords, links and content. If these crawlers
encounter broken links on your website, it may affect and lower your search
engine rankings.
The
best way to prevent this from happening is maintain your website. Try using
free website audit programs or website to determine broken links and fix them.
Also, you can avail website maintenance services from web development
companies.
Our
next tip will be discussed in our next post. Would you like to take a guess as
to what are the rest of the factors that you need to focus on in website
maintenance? Stay tuned.
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