Planning Your SEO Maintenance

Planning Your SEO Maintenance

Monitor search engine rankings of your website.

Fluctuations in your search engine rankings is normal and caused by search engine algorithm changes or ranking formulas or even because your competitors are try to keep up with your business. There are a lot of sites added to the web every day and monitoring your search engine rankings is important to keep in track your website’s capabilities and being competitive in the market.

Tracking your website traffic.

Tracking your website is important for every website owner and internet marketer. It is crucial to know where the traffic comes from to be able to make adjustments in your marketing strategy.

Proper keyword research.

We all know that there are a lot of websites being added to the World Wide Web on a daily basis and sometimes keywords that got you to high rankings before may not work anymore. You may have a high search ranking on particular keywords before, but if you are no longer receiving that traffic, it is time to evaluate your keywords.

It is important to understand that ranking #1 in a keyword that anyone hardly searches for or nobody search for at all is useless. This does not guarantee any traffic for your website.

In order to maintain good rankings in the search engines, you need to research for new keywords that are related to your site. However, it doesn’t have to stop there. Any new keyword you have chosen for your site, it has to also reflect in your content such as in your title, subtitle, body and headings. You need to reorganise your website with the new keywords if you really want to get a good ranking position as well as more traffic.

Analysing your competition.

Determining the keywords used by your competitor is a crucial part of your SEO strategies. You need to analyze where your competitors are currently ranking, their number of incoming and backlinks and finding out the quality or authoritative links they have.

Fresh content on your website.

To keep your clients and visitors in coming back to your website, you need to update or expand your content. You need a diverse and informative content that people can read and share throughout the social media platforms where it can go viral. Before adding that content, make sure to research keywords that are relevant to your website. 

Link popularity boost.

This means the number of quality websites that are pointing back to your website. The better your site popularity and rankings would be if you have more authority or quality sites linking to your website.

Make sure your website is user-friendly.

A user friendly interface or easy to navigate website is also a factor when it comes to SEO. The factors are speed and navigation. Is your website easy to navigate? Can you easily see the navigation buttons? Is you website fast loading? Are the content organized? Here are some questions you can ask yourself.