Making
or creating e-commerce sites can now be easily done thanks to platforms like
Shopify, Magento, Woo Commerce, etc. If you want to grow your business,
venturing into online sales is a great way to start. However, setting up your
website is not enough, you need know how to market your store so sales actually
occur.
What
are the things to consider?
Quality
Product Images
Potential
buyers want to see what they are buying and having high-quality images can
change the perspective of a buyer. For example, if you’re going to buy a
product online, you might want to see the product from every angle. Persuasive
product pages and compelling images can easily boost your conversion rates at a
high-amount. Good quality images can also satisfy a potential
purchasers concerns about the quality of the product.
Have a
section for Sales and Special Offers
Everybody
loves a sale and special offers section of an e-commerce website. Studies show
that 47% of online buyers would only buy discounted products and 62% of online
buyers are looking for a section where sales and special offers are located.
Offer
Live Chat for Customers and show contact information
To be
able to get the trust of your potential clients, especially for small
businesses, making your contact information visible shows that your business is
real, and you stand behind your products. Live chat is also great for
communicating with your clients and to answer questions about the product or
services that you offer.
Offer
Multiple Payment Options
People
tend to look for their preferred payment options before they checkout. People
who regularly shop online said that if their preferred payment method is not
available, they would cancel their purchase. Adding additional payment methods
like PayPal and Credit Card payments etc. can help you win additional
customers.
Precise
Search Bar
Search
is crucial for any kind of e-commerce website. Even if your website is easy to
navigate, people want a precise and convenient way to find exactly what they
need. Use auto-suggest search that shows the product as you type. Make sure
that the search results take the customer directly to the product they have
searched for, not just the relevant category of products.
Need
some help with your e-commerce website? Call us today at WebRight Australia!
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