What is Inbound Marketing?

Marketing is important in any kind of business because it allows people to be aware and take notice of your product and services. More often, business relies heavily on marketing campaigns. The traditional way of doing marketing is through radio, television commercials, billboards, magazines, newspapers, direct-mail, sponsorship, etc. This kind of marketing is called “outbound”. But times have changed, people’s behavior towards products and services changed. They have tuned out the traditional way of doing marketing because most of the time it is too loud for them and it takes their time away due to the interruption it has caused them, especially when a consumer is not part of your target market or has no interest in your business. While traditional outbound marketing is successful throughout the years when done right, it may also hinder many possible customers to come your way.

Businesses today have been doing what is now called inbound marketing. 

Inbound marketing is an efficient marketing method in doing business online since 2006. It is done through blogs/vlogs, podcasts, videos, e-newsletters, eBooks, whitepapers, SEO and other forms of content marketing.

It is known that outbound marketing is interruption-based and inbound marketing is anything but. Inbound marketing is permission based because it allows consumers to communicate with you with their permission as they have the option to subscribe to your blog, white-papers, follow on social media, give feedbacks in Google and other directories, etc.

These methods may get you smaller number of people to notice you compared to mass media but you have greater chances that these percentage of people is the right client or your targeted client. Thus, you have greater chance of converting these leads into sales plus the reputation and rankings in major search engines in terms of traffic and sales. But inbound marketing is not that easy, it takes a lot of time, patience because you’re building trust with your target market first before the possible sale.

What makes inbound marketing great is compared to outbound, it gives you an advantage to communicate with your customers without spending too much money on traditional advertisements. All you have to do is build a reputation online and seek the best target market for your products.