How to Decrease your Bounce Rate

“Bounce Rate” is the term used to describe the percentage of visitors to your website. These sessions are the ones where visitors leave without going further inside your website. But what does it say about your website?

With the help of Google Analytics, you can easily see your website’s bounce rate.

Low percentage bounce rate indicates that people who visits your site find it relevant to their search and spends time browsing content and other pages. High bounce rate may indicate that search engines bring in searchers to your website for irrelevant items or customers are not attracted to your website.

How can I improve my bounce rate? Easy, all you have to do is follow these tips.

1.       Attracting the Right Visitors

Visitors tend to visit your website because they are looking for something. If they realize that your website isn’t what they are looking for, they would leave the website and that’s another point for bounce rates.

·         Find the right keywords for your website that matches your product or what your website is all about.

·         Landing pages are necessary to attract people. Create multiple and unique landing pages for specific people.

·         Meta description should be appealing and has the right keywords to it.

·         Improve on your advertising and target the most suitable keyword (PPC or Payper Click)

2.       Enhance your Website

Slow and unresponsive website is one of the real causes of high bounce rate for websites.

·         Make sure that your website is well organized and has a responsive layout. It helps your visitors to navigate throughout your website

·         Text should be readable for all devices

·         Multimedia also helps in attracting visitors and getting them interested in staying inside your website.

·         Make sure that your website is available through all platforms including mobile phones.

3.       Unique Content

Your unique content with the right targeted keywords makes a difference when it comes through marketing strategy and can reduce your bounce rate. If you have relevant content and keywords, it can generate traffic and also improves your organic search rankings.

·         Use clean headings and subheadings

·         Target readers who are really looking for the specific information related to your company and products.

·         Include relevant images or videos to your content to entice the readers and to make your point.

·         Check for mistakes in your content.

·         A clear call to action for your readers is essential.