Effective E-commerce Websites

Effective E-commerce Websites

Having an e-commerce website can be a great advantage for your business. Billions of people are using the internet to search for information and taking advantage of this can take your business into the next level. While you can access a huge market place, E-commerce is very competitive because your rivals are no more than a click away. If your customer is having a hard time navigating inside your website or doesn’t like your website at all, they will look for another one who offers the same products and services.

If you want to gain more customers, you need to make sure that your website is user-friendly. Here are some helpful tips on how you can boost your conversion rates on your e-commerce website.

CTAs and Sign-up Buttons

CTAs or Call to Action buttons can help you build a higher conversion rate and improve your website usability. These buttons should stand-out, so you need to consider the button size, colour, font, clarity, wording and the positioning.  Consider also the local language of your location, and use an IP delivery to serve customised versions of your website based on the customer’s location.

For the sign-up process, the forms should take a few or minimal pages so your visitors can focus more on shopping than filling in forms. A simple e-mail address and password should do when signing up for your website.

Buying Without the need to Register

People hate the long process of signing up before you can buy the product or services online. Imagine, if you can allow your customer to check out products without the need to register and after the process, ask them to sign-up to make the purchase easier. This will help you reduce abandoned carts and help you increase customer retention.

Accurate Search Functionality

The search functionality of your website is important for a customer. If your search bar isn’t working properly customers may find it frustrating and go to your competitor’s website. Refinement of product categories will allow the search process to be quicker and more accurate, so that customers don’t lose interest working their way through a long list of products which do not relate to their search query.

Security

Customers are always (rightly) concerned about security.   You need to let your customers know that their online shopping experience is secure and safe. So you need to assure them and get certificates like Hacker Safe or VeriSign and an update SSL Certificate to build your customer’s trust.