E-mail Marketing

For years, the most effective way and has been the best method in b2b lead generation is outbound prospecting. A lot of businesses have used both cold e-mail marketing and cold calling to get the best results. But comparing these two, e-mail marketing produces a lot more ROI due to the fact that it is low cost for delivery.  According to studies, e-mail has better chances to generate ROI than direct main. Today, we’re going to give you some tips on how you should do cold e-mails effectively.

Drip Marketing

When it comes to drip marketing, the contents of the e-mail is not in a “sales pitch” of their product and services but more of a resource for the recipients who can ultimately lead into getting the receiver to have interest on their products and services. Examples of these are newsletters that are currently informative to a certain user and would directly link to the service or product the company offers.

Most businesses send out their newsletters around 2-4 times in a month to their email lists and these newsletters typically include quality content and more of a source of information of their industry.

Cold Blast

A lot of the businesses send out email blasts in their email list for a certain target market. As a rule, you’ll generate more success if you email your list three to four times within the duration of 5-7 weeks. The thing with cold blasts is that these suggest keeping the email short and personal.

You know for a fact that no one has any time to read a long email these days and you have about 5 seconds of their time to get in this one call-to-action. A personalized email would make the recipient felt as if it was targeted for them and they are more likely to think that it is something that can greatly benefit them.

Another strategy that is not a drip strategy is through referrals – that’s without the “salesy” pitch and can lead to a huge increase in conversions.