E-commerce Web Maintenance

Now that you own your very own E-commerce website, building and maintenance should be an ongoing process. Sometimes, business owners can’t handle it because they are too busy dealing with customers and clients. Because of this, the website becomes outdated, full of bugs and errors, UI or user-interface is hard to navigate and more.

For your website to be successful, you need to update and maintain it regularly. If not, hire someone who can do the job. Here are some of what you should do with your e-commerce website.

Updating and Refreshing Your Website

Since you’re into online business, shops are changing their offers over a period of time. So it is expected that prices, product description, product name and picture may change. Considering these things, you need to continuously update and refresh your e-commerce website.

Making Corrections

For any broken links, grammar or spelling errors on your website, or if there are any out-of-date information, they need to be replaced or updated soon. You cannot afford to keep them long enough for your website because you will lose out on prospects as well as get penalised by Google.

SSL and On-Going Security Protection

Since you are dealing with payments, you need to be on top of continuous threats from hackers, scams, viruses, bugs and other security risks. Avoid anything that might threaten your website’s security. Make sure to take precautionary measure to help in dealing with them.

New Opportunities

With the social media and other mobile internet devices can help increase the chances for your ecommerce – in promoting your products online. You need to open your website to new ways in selling your products and services.

SEO Maintenance

You are well-aware that SEO is constantly changing and you need to be on top of things so you don’t get left out by your competitions. As part of your on-going site maintenance, your website needs to be updated with relevant tagging for certain search terms to improve your chances of getting found on the search engines.

So who does the maintenance work?

This can be your webmaster or a website professional, especially if you do not have time to do it yourself.  If your website is based on an E-Commerce content management system (CMS), it is much better as it offers a more straightforward approach in addressing these needed updates.

How to Maximise Conversion rates on your E-commerce Website

Making or creating e-commerce sites can now be easily done thanks to platforms like Shopify, Magento, Woo Commerce, etc. If you want to grow your business, venturing into online sales is a great way to start. However, setting up your website is not enough, you need know how to market your store so sales actually occur.

What are the things to consider?

Quality Product Images

Potential buyers want to see what they are buying and having high-quality images can change the perspective of a buyer. For example, if you’re going to buy a product online, you might want to see the product from every angle. Persuasive product pages and compelling images can easily boost your conversion rates at a high-amount.   Good quality images can also satisfy a potential purchasers concerns about the quality of the product.

Have a section for Sales and Special Offers

Everybody loves a sale and special offers section of an e-commerce website. Studies show that 47% of online buyers would only buy discounted products and 62% of online buyers are looking for a section where sales and special offers are located.

Offer Live Chat for Customers and show contact information

To be able to get the trust of your potential clients, especially for small businesses, making your contact information visible shows that your business is real, and you stand behind your products. Live chat is also great for communicating with your clients and to answer questions about the product or services that you offer.

Offer Multiple Payment Options

People tend to look for their preferred payment options before they checkout. People who regularly shop online said that if their preferred payment method is not available, they would cancel their purchase. Adding additional payment methods like PayPal and Credit Card payments etc. can help you win additional customers.

Precise Search Bar

Search is crucial for any kind of e-commerce website. Even if your website is easy to navigate, people want a precise and convenient way to find exactly what they need. Use auto-suggest search that shows the product as you type. Make sure that the search results take the customer directly to the product they have searched for, not just the relevant category of products.

Need some help with your e-commerce website? Call us today at WebRight Australia!

What is Inbound Marketing?

Marketing is important in any kind of business because it allows people to be aware and take notice of your product and services. More often, business relies heavily on marketing campaigns. The traditional way of doing marketing is through radio, television commercials, billboards, magazines, newspapers, direct-mail, sponsorship, etc. This kind of marketing is called “outbound”. But times have changed, people’s behavior towards products and services changed. They have tuned out the traditional way of doing marketing because most of the time it is too loud for them and it takes their time away due to the interruption it has caused them, especially when a consumer is not part of your target market or has no interest in your business. While traditional outbound marketing is successful throughout the years when done right, it may also hinder many possible customers to come your way.

Businesses today have been doing what is now called inbound marketing. 

Inbound marketing is an efficient marketing method in doing business online since 2006. It is done through blogs/vlogs, podcasts, videos, e-newsletters, eBooks, whitepapers, SEO and other forms of content marketing.

It is known that outbound marketing is interruption-based and inbound marketing is anything but. Inbound marketing is permission based because it allows consumers to communicate with you with their permission as they have the option to subscribe to your blog, white-papers, follow on social media, give feedbacks in Google and other directories, etc.

These methods may get you smaller number of people to notice you compared to mass media but you have greater chances that these percentage of people is the right client or your targeted client. Thus, you have greater chance of converting these leads into sales plus the reputation and rankings in major search engines in terms of traffic and sales. But inbound marketing is not that easy, it takes a lot of time, patience because you’re building trust with your target market first before the possible sale.

What makes inbound marketing great is compared to outbound, it gives you an advantage to communicate with your customers without spending too much money on traditional advertisements. All you have to do is build a reputation online and seek the best target market for your products. 

Planning Your SEO Maintenance

Planning Your SEO Maintenance

Monitor search engine rankings of your website.

Fluctuations in your search engine rankings is normal and caused by search engine algorithm changes or ranking formulas or even because your competitors are try to keep up with your business. There are a lot of sites added to the web every day and monitoring your search engine rankings is important to keep in track your website’s capabilities and being competitive in the market.

Tracking your website traffic.

Tracking your website is important for every website owner and internet marketer. It is crucial to know where the traffic comes from to be able to make adjustments in your marketing strategy.

Proper keyword research.

We all know that there are a lot of websites being added to the World Wide Web on a daily basis and sometimes keywords that got you to high rankings before may not work anymore. You may have a high search ranking on particular keywords before, but if you are no longer receiving that traffic, it is time to evaluate your keywords.

It is important to understand that ranking #1 in a keyword that anyone hardly searches for or nobody search for at all is useless. This does not guarantee any traffic for your website.

In order to maintain good rankings in the search engines, you need to research for new keywords that are related to your site. However, it doesn’t have to stop there. Any new keyword you have chosen for your site, it has to also reflect in your content such as in your title, subtitle, body and headings. You need to reorganise your website with the new keywords if you really want to get a good ranking position as well as more traffic.

Analysing your competition.

Determining the keywords used by your competitor is a crucial part of your SEO strategies. You need to analyze where your competitors are currently ranking, their number of incoming and backlinks and finding out the quality or authoritative links they have.

Fresh content on your website.

To keep your clients and visitors in coming back to your website, you need to update or expand your content. You need a diverse and informative content that people can read and share throughout the social media platforms where it can go viral. Before adding that content, make sure to research keywords that are relevant to your website. 

Link popularity boost.

This means the number of quality websites that are pointing back to your website. The better your site popularity and rankings would be if you have more authority or quality sites linking to your website.

Make sure your website is user-friendly.

A user friendly interface or easy to navigate website is also a factor when it comes to SEO. The factors are speed and navigation. Is your website easy to navigate? Can you easily see the navigation buttons? Is you website fast loading? Are the content organized? Here are some questions you can ask yourself. 

Starting your Blog Page

The power of creative and informative content can take your business to the next level. Having a blog page for your business site is an important part of your marketing strategy. A lot of businesses say that building customer relationship through blogs is really effective. They can communicate through comments and give information that visitors are looking for.

1.       Quality Matters

The quality of the blog is important and to keep the quality you need to blog with your own time where you can focus more on valuable post. Create a schedule when you want to post a content. If you keep thinking about the content within a busy schedule, the quality of the content will suffer and your credibility as well.

2.       Blog Promotions

There are a lot of social media platforms available today to promote your content and your blog page. If you are proud of your content and your passion for writing, shamelessly promote it everywhere. Share your post on social media, make viral videos, and create inforgraphics that promotes your website.

3.       Create your editorial structure

This will allow you to write about certain topics and to consider different types of approach when it comes to content. Your editorial structure will help you feel in control of the situation and confident about the outcome.

4.       Apply SEO

When writing an article, applying SEO to your content can definitely boost ranking value. Google loves fresh content, so blogging needs to be regular as possible. So when writing, think of an SEO perspective and consider factors like keywords, links, etc.

5.       CTA or Call to action

There are different impact to the reader when it comes to blogs, it can be a form of helping, inspiring other people or entertaining your audience. However you want your blog to be, you still have to make sure it benefits your business. So what do you like your audience to do after they read your blog? Make sure there is a call-to-action right after your content and also to keep it simple and obvious for your readers.