What you need to know about Website Maintenance

Finally, you have a website of your own but it doesn’t stop there. Although you have your own website, it doesn’t mean it will work smoothly and according to plan. Like machines, cars, appliances, etc. it needs some maintenance. Failure to do it will lead into unproductive results and problematic issues. Problems like security threats, broken links, missing images, unresponsive pages, unanswered feedbacks, misspelt text, missing page titles, etc. can be addressed through proper website maintenance on a monthly basis or scheduled dates.

Before, websites are built using html and will need simple updates from time to time. But because of the advancements, there are different languages are used in websites and skills should be updated in order to get in line with the competitive virtual world out there.

The fast rising of SEO or search engine optimization, getting your website maintained in order to get traffic inside your website is important. A well-maintained website that has up-to-date content and updates will help your website unleash its full potential. Having the latest programs running in the backend will not only keep your website secured but will allow users to keep up with the changes that could lead into a better user experience which is important for search engines.

Talking about having a fresh website, it is best practice to have a regular maintenance aside from scheduled ones. Regular maintenance allows the maintenance team to find certain issues earlier and address them immediately rather than not doing maintenance regularly taking more time and work to address many issues all at once should the time comes for doing maintenance which could put off the website for quite some time and in effect, losing user interests. Certain advantages come with doing regular maintenance to websites. These includes continually improving search engine ranking,  increasing the number of visitors, meeting user satisfaction, and keeping the business’ presence in the Internet strong.

Therefore, having website maintenance plan, together with website management is important if you want to achieve a contemporary, up-to-date, and fresh website; increase traffic and improve sales rate.

E-mail Marketing

For years, the most effective way and has been the best method in b2b lead generation is outbound prospecting. A lot of businesses have used both cold e-mail marketing and cold calling to get the best results. But comparing these two, e-mail marketing produces a lot more ROI due to the fact that it is low cost for delivery.  According to studies, e-mail has better chances to generate ROI than direct main. Today, we’re going to give you some tips on how you should do cold e-mails effectively.

Drip Marketing

When it comes to drip marketing, the contents of the e-mail is not in a “sales pitch” of their product and services but more of a resource for the recipients who can ultimately lead into getting the receiver to have interest on their products and services. Examples of these are newsletters that are currently informative to a certain user and would directly link to the service or product the company offers.

Most businesses send out their newsletters around 2-4 times in a month to their email lists and these newsletters typically include quality content and more of a source of information of their industry.

Cold Blast

A lot of the businesses send out email blasts in their email list for a certain target market. As a rule, you’ll generate more success if you email your list three to four times within the duration of 5-7 weeks. The thing with cold blasts is that these suggest keeping the email short and personal.

You know for a fact that no one has any time to read a long email these days and you have about 5 seconds of their time to get in this one call-to-action. A personalized email would make the recipient felt as if it was targeted for them and they are more likely to think that it is something that can greatly benefit them.

Another strategy that is not a drip strategy is through referrals – that’s without the “salesy” pitch and can lead to a huge increase in conversions.

Internet Marketing Strategy Part 2

Internet Marketing Strategy Part 2

Our next article will be focusing on Content marketing. Now, the first step in content marketing is knowing what type of content to be posted. From our point of view, content marketing is one of the best ways to promote your company without spending a lot of money.

Compelling and shareable content can easily go viral and create traffic towards your website. Creative content takes different forms. Here is a list of the kinds of content you can use for your SEO campaign. Here are the list of content you should have on your website or social media platforms.

1.       Blog Post

This is the easiest way to promote your website through SEO content. With an engaging blog post, you’ll be able to attract potential clients and subscribe to your website. These people will find you when they search for information mentioned or contained in your text. Posting information about your products and their use, tips and tricks and things to avoid can bring potential customers to your site, and also give them confidence in your company.

2.       Infographics

Infographics are images that contain data about a certain subject related to your company or products. These infographics can easily rack up website views and links towards your website. Infographics are also great content to be posted on social media sites for views and shares that will strengthen your social media authority.

3.       Vlogs or Video Blogs

Videos can be easier to rank than your typical text blog or page. Depending on your type of business and keywords used, videos can be a very effective way to reach your potential customers. In making videos, try to illustrate your services or products (How to’s, facts, etc.). Many people prefer to obtain information by being told about something, rather than reading the information. Using videos means these people are more likely to go to your website than your competitor, who doesn’t use videos.

4.       How to’s or Guides

This blog can be done both in text and video format depending on how you wish illustrate the guide. Make sure to make the guide easy to understand and cover things which you get a lot of questions about. Not only does that mean that you will get more traffic to those guides, but it can have the added bonus that you do not have to answer the same question over and over every day.

5.       Lists

It’s a kind of article that gives a list on a specific topic (e.g. 10 ways to effectively monitor your Website, 5 Benefits of Regular Machinery Maintenance).

Internet Marketing Strategy Part 1

Targeted for Success

The path for a successful marketing strategy needs to be planned and today, we’re going to do a blog series about internet marketing strategy.

For today, we’re going to discuss about e-commerce websites and how can you make it successful. E-commerce allows users to avail directly the products and services you offer online. Thus, having an e-commerce website should be an investment in your part.

Today, most online retailers are rushing to deliver goods faster than ever as well as applying technical innovations to focus on allowing the customers to get their products immediately.  This has become the norm these days. Not that it is bad, but this is what the customer desires to get or receive their purchases immediately.

Does this matter to your business?

It would be a big “Yes”. Tapping into your customer’s deep desires for instant gratification can play an important role in establishing a sound reputation online and to get loyal customers in the future.

You think this can be a daunting task? Not really! You’d be surprised how easy it is when you understand the psyche of a customer’s brain. This is something that most business overlook.

Here is How You Can Achieve That?

You as a business owner need to work with your web agency to make sure that your website engages visitor’s brains in a certain way as soon as they arrive to your site.

Gratify or please the brain is equals to Instant gratification is important to a happy shopping. CTA phrases or words such as “Free Shipping, “Buy one Take Two”, “Free”, “One-Day-Shipping”, “Or Take Your Money Back”, etc. can trigger a response from the buyer or even a visitor inside your website. Make sure to follow-up with the promise you make

Being able to feel as a customer, an instant gratification can satisfy the problem-solving urgency for your customers. So trigger words should allow your customers to feel good when buying a product or service from you as long as you follow-up after that.

See you on the next Blog Series.