How to Decrease your Bounce Rate

“Bounce Rate” is the term used to describe the percentage of visitors to your website. These sessions are the ones where visitors leave without going further inside your website. But what does it say about your website?

With the help of Google Analytics, you can easily see your website’s bounce rate.

Low percentage bounce rate indicates that people who visits your site find it relevant to their search and spends time browsing content and other pages. High bounce rate may indicate that search engines bring in searchers to your website for irrelevant items or customers are not attracted to your website.

How can I improve my bounce rate? Easy, all you have to do is follow these tips.

1.       Attracting the Right Visitors

Visitors tend to visit your website because they are looking for something. If they realize that your website isn’t what they are looking for, they would leave the website and that’s another point for bounce rates.

·         Find the right keywords for your website that matches your product or what your website is all about.

·         Landing pages are necessary to attract people. Create multiple and unique landing pages for specific people.

·         Meta description should be appealing and has the right keywords to it.

·         Improve on your advertising and target the most suitable keyword (PPC or Payper Click)

2.       Enhance your Website

Slow and unresponsive website is one of the real causes of high bounce rate for websites.

·         Make sure that your website is well organized and has a responsive layout. It helps your visitors to navigate throughout your website

·         Text should be readable for all devices

·         Multimedia also helps in attracting visitors and getting them interested in staying inside your website.

·         Make sure that your website is available through all platforms including mobile phones.

3.       Unique Content

Your unique content with the right targeted keywords makes a difference when it comes through marketing strategy and can reduce your bounce rate. If you have relevant content and keywords, it can generate traffic and also improves your organic search rankings.

·         Use clean headings and subheadings

·         Target readers who are really looking for the specific information related to your company and products.

·         Include relevant images or videos to your content to entice the readers and to make your point.

·         Check for mistakes in your content.

·         A clear call to action for your readers is essential.

Effective E-commerce Websites

Effective E-commerce Websites

Having an e-commerce website can be a great advantage for your business. Billions of people are using the internet to search for information and taking advantage of this can take your business into the next level. While you can access a huge market place, E-commerce is very competitive because your rivals are no more than a click away. If your customer is having a hard time navigating inside your website or doesn’t like your website at all, they will look for another one who offers the same products and services.

If you want to gain more customers, you need to make sure that your website is user-friendly. Here are some helpful tips on how you can boost your conversion rates on your e-commerce website.

CTAs and Sign-up Buttons

CTAs or Call to Action buttons can help you build a higher conversion rate and improve your website usability. These buttons should stand-out, so you need to consider the button size, colour, font, clarity, wording and the positioning.  Consider also the local language of your location, and use an IP delivery to serve customised versions of your website based on the customer’s location.

For the sign-up process, the forms should take a few or minimal pages so your visitors can focus more on shopping than filling in forms. A simple e-mail address and password should do when signing up for your website.

Buying Without the need to Register

People hate the long process of signing up before you can buy the product or services online. Imagine, if you can allow your customer to check out products without the need to register and after the process, ask them to sign-up to make the purchase easier. This will help you reduce abandoned carts and help you increase customer retention.

Accurate Search Functionality

The search functionality of your website is important for a customer. If your search bar isn’t working properly customers may find it frustrating and go to your competitor’s website. Refinement of product categories will allow the search process to be quicker and more accurate, so that customers don’t lose interest working their way through a long list of products which do not relate to their search query.

Security

Customers are always (rightly) concerned about security.   You need to let your customers know that their online shopping experience is secure and safe. So you need to assure them and get certificates like Hacker Safe or VeriSign and an update SSL Certificate to build your customer’s trust.