First things first, what are bounce rates? “Bounce Rate” is a term used to describe the percentage of visits to
your website which are single session. These are sessions in which the visitor
leaves the site from its entrance page without searching for further content.
Bounce rates tell you a lot about what your customer thinks about
your site. Is your site getting the traffic it needs and have these traffic
converted? The ratio of your site visit and conversion can be shown through
your site’s bounce rates and it is good to see a high bounce rate on your site.
You see, bounce rate tells you how long your visitors visit your
site. The high the bounce rate, the more it tells that you may have traffic,
but your visitors are not spending a lot of time in checking your site out in
short, they get away from your site and not to be seen again. There goes your
sales and believe me, no business owner wants to lose out on any sales!
The first thing you have to think is how visitors would see your
site. What do they expect to see, what message you want to give them,
information to bring or what you want to sell them. They need to connect to
your site and be able to find the information right away.
First Impressions
First time visitors and for anybody visiting your site, how they
perceive your site and how you are able to impress them to make a lasting mark
in their minds can go a long way and can make or break your business.
If you make a great impression on the visitors, it is highly
likely they will visit your site again and even refer to friends. So you need
to make a good impression on your site. If your site needs to be redesigned to
have a better impression to your visitors, then so be it. Do not leave your
site like it is if it could not hold a good impression to your visitors. Your
goal is to sell and convert your passing visitors to customers or clients.
Giving Your Visitors a Reason to Come Back
When you made a great impression of your site, then it gives your
visitors a reason to come back.
Your website has a lot of potential and it is high time you make
use of these potentials to get optimal value and performance out of it and
bring you better conversions and sales for your business. That’s why you need
to website maintenance to reach
the optimal and working status of your website either for personal or a
business website.
