What are the benefits of an E-commerce Site?

Expanding to new horizons and taking risk are something business owners do. New ventures open up doors of opportunity to be a successful business. E-commerce is one of these kind opportunities. E-commerce is the activity of doing business on the internet. It refers to buying and selling products through a website. These websites has a feature where customers can browse for products and pay for them.

The benefits of shoppers buying online is plentiful. Online shopping saves time, offers a great selection of products and services, low cost and savings in terms of tax and the price and money saved for gas. Today, we’ll enumerate some of the benefits of having an e-commerce website for your business.

Building your Online Presence

Almost 80% of the online users purchases products through online transactions and shops. Making your products and services online can be beneficial for you and your potential client. It also allows your business to have an advantage from your competitors

Attract New Clients

Attracting new audience and growing your business is one of the priorities of a business owner. In terms of physical retail, you need to build a strong customer relation and product branding. But having an e-commerce website can make a difference. Billions of search queries are done every day and with the right keywords and great content, new clients may land to your website looking for products and services you offer.

Operational Cost

E-commerce can save you money in terms of operations. With a web-based management system, you can easily automate inventory and decrease the cost associated with it. Running an e-commerce store doesn’t come with the same overhead cost compared to a physical store. The additional profit can be used for online advertising to reach more customers look for your products and services offered.

Better Information for Customers

Not all E-commerce websites are focused only to sales but also in giving clients quality content. For example, creating blogs or infographics can boost the knowledge of a customer about a specific product or services you offer. Product reviews can also boost the ratings and provide information from users who tried the product or availed the services from your company.

Understanding your Customers

Knowing the buying habits of your customer is important for a business. In a physical store, it would be difficult to analyze the items bought by your customers as well as how frequent they buy these products.

In an e-commerce website, records are available for you to study the behavior of each person. These includes items that are viewed, pages visited and items that are bought. Using this information, you can learn the desires of the customer and then provide it. 

Common Pitfall on SEO

Sometimes webmasters get carried away with the design or rankings of their website they forget about SEO practices. These common SEO mistakes are often done without the webmaster knowing they are wrong about it and with the Penguin algorithm present on Google search engines, these websites are being penalised without them knowing.

Here are some of the most common SEO mistakes that should be remembered when doing SEO work on your website.

Keyword Stuffing

Keyword Stuffing refers to the shady tactic of stuffing keywords on the website or a web page to manipulate the Google search result.

For example, “Our company offers the best machinery in Australia. With our expertise on Machinery, we are able to provide excellent products and service in terms of Machinery. So if you are looking for Machinery, call us today.”

You don’t have to repeat your given keyword in every sentence. The best amount of keyword in a page is around 2-5 percent for the whole text. For every 1000 words, the keyword should be around 15-20 times present to avoid stuffing. Repeating a phrase or a word intentionally won’t boost your ranking but will be penalised for doing it especially the new updates on algorithm.

Broken Links

Broken links are hyperlinks that no longer pinpoints the intended destination inside your website. Sites naturally accumulate broken links but it would be troublesome if visitors and Google crawlers if they don’t find something if they click the link. Remember, bad links will earn your website bad reputation. To avoid this, always make time to audit and clean out those broken links as soon as possible.

Duplicate or Copied Content

Creating your very own content can be a little hard especially if you are busy with your business. In that situation, some website owners steal or creates a copy of their competitor’s content and make it their own. Google is penalising these act pulling down your website’s rankings or worse, de-indexing your website from keyword searches which is bad for your website.

Non-Authoritative Links

Links building should be done in the right way but some are trying to get links as many as possible. Quality links are more important than quantity. You might have a thousand backlinks but they don’t hold authority or irrelevant to your website. Always remember, a good link from a good site is like a vote of confidence.

 Not Conducting Keyword Research

The objective of keyword research is to ensure that your targeted keywords are not related to your competitors but has increasing and high volume of search queries. With the use of the right keyword, your website will generate organic traffic to your site and will determine your rankings for each keyword you place.